Enhancing ‘performance’, obviously, concerns the “raison d’être” of the client; performance represents the very reason why the organisation exists in the first place while it represents the organisation’s products, results and possibly impacts and/or contribution to society, in the second place. In the end, performance creates social embedding and acceptance of the organisation and thus enhances its raison d’être. Learning and innovation takes place ‘somewhere’ between the two ‘organisational extremes’ and so do the services offered by SYNERGIE which ultimately aim to improve the clients’ performance.